Notes from the inside.
Ownership, the music business, voice commerce, and what it takes to build without permission — written by the people doing it.
From Lincoln Heights to Ethika Music: Why I Built IWRITELIFE
I grew up in the Lincoln Heights projects in Washington, DC. I became a songwriter signed to Sony Music Publishing, then VP of A&R at Ethika Music — where I helped an apparel brand land its own publishing deal. Here's what that taught me about ownership.
How Independent Artists Actually Make Money
After nearly two decades in music — songwriter at Sony Music Publishing, then VP of A&R at Ethika Music — here's the honest breakdown of where independent artist revenue really comes from, and what the ones who last do differently.
What Running A&R Taught Me About Branding
A&R is really brand development with better speakers. The lessons that build careers in music are the same ones that build brands — and most founders learn them too late.
PRESSURE STATE: The Philosophy Behind the Book
Pressure isn't the thing trying to break you — it's the thing trying to build you. The thinking behind the IWRITELIFE book, and why we put the philosophy on heavyweight cotton.
The Store You Can Talk To: Why We Went Voice-First
Most e-commerce is a catalog with a checkout button. We built something different: a store where the first interface is a conversation — and your voice never leaves your device.